Urban Immersion was a week long of activities that helped broaden the way we research and find information. Using Google is one way of researching but reading facts is far different from being out in the field using all our senses. After doing various activities exploring the strength of our senses, we had to create our own mapping of Barcelona. Although we all live in the same city, each student had a different perspective in how they saw the city. The maps were all creatively done, whether it was color analysis, textures of each neighborhood, sounds and smells, to the documentation of a commute.
Seeing vs. Looking
A part of this experiment was to understand the difference between seeing and looking. Instead of just seeing people and activities around us, we looked deeper to understand them in a different way. It demands our attention to be fully focused and extract relevant information. It is about discovering the messages and meanings hidden from the ordinary sight.
The best way to reach people when telling a story is through all their senses. It makes them feel part of the experience. This strategy has been used more and more in advertising and marketing by creating an experience that draws in all emotions.
Actions / Reactions
What is behind the change in a brand or strategy? Every single story or product is trying to send out a message. Some people will respond to it well while others are opposed to such big change from the norm.
Part of exploring the brand’s universe and imagery, is looking beyond the product. In doing so, you can amplify the message you want to send to your audience. In some cases, it can be a successful brand that needs a new look and purpose. By making the right changes, it can reach more targets and multiply the audience.
Signals materialize as products, services, behaviours, attitudes, objects, and places. They reveal facts about the zeitgeist and l’air du temps its changes and adaptation. Signals show codes that help us read society and particular markets. They constitute a visible manifestation or clue. Some signals we looked into were:
- Places and spaces
- Activities and practices
- Undesired activities
Hurricane Maria- was the worst storm to hit Puerto Rico since 1928 and devastated the island, causing widespread property damage and power outages. While Puerto Rico slowly recovers from the destruction, hospitals on the mainland are dealing with some of the side effects of that destruction. They’re struggling with a shortage of intravenous fluids directly linked to the hurricane damage. Puerto Rico experienced a major outage given that the island’s power grid suffered for years under poor funding, neglect, and outdated hardware.But the blackout lingered for months because of a failure to properly prepare and adequately respond at all levels of government.
Health Care Crisis- Power outage after a hurricane triggers a health care crisis. Vital medical equipment like dialysis machines can’t run. Medicines like insulin go bad. Perhaps most critically, water pumps shut off. That forces some residents to drink from contaminated sources. Sanitation networks failed, helping feed a leptospirosis outbreak.
Timeless products- As opposed to apparel and other consumer products, timeless products are sold for years with few style changes. Businesses selling timeless products can count on a long product life cycle with the same customers buying multiple units of the same product at once or over time. This is why businesses take pride in keeping their products with the same classic, timeless style knowing it will continue to be a success for years to come.
Connected Devices– The global smart connected devices market is projected to witness a rapid growth during the forecast period owing to increasing demand for smart connected devices from individuals. The growth of the market is also attributed to increasing focus of business organizations towards better management of business processes and growing dependency of enterprises on smart connected devices and increasing trend of bringing your own device.
New ways of gaining energy- Traditional methods of generating electricity are unsustainable, and we must find new energy sources that do not produce as much carbon. The recognized need for alternative power sources isn’t new. We’ve seen massive solar arrays unveiled in vast deserts, enormous on-and-offshore wind-farms, wave-beams converting the power of our oceans, and a host of biomass solutions arrive and disappear.
Personalized Products– But with the rise of personalized products in the ecommerce industry, the whole scenario has gone through what seems like a revolution. the sense of ownership is related to customer’s psychology. Customers are tending to like something that clearly says ‘it’s mine’. And there’s no luxury attached to it, in spite of being attractive and well demanded, the prices are pretty much controlled and you can always differ on your choice of products. it needs to be available in abundance. Ecommerce has made it possible for customers to get their customized products without much effort.
Patterns are a series of data or signals that repeat in a recognizable way. The frequency of the patterns develop their own language, through which actions can be different and combined in every way. By looking deeper into this, patterns reflect the ecosystem, and it is constituted as small unit of behaviour which executes a micro-history that reaffirms it. Patterns can generate incremental variations or radical changes depending on the reality that exists in its context.
Global Warming + Climate Change- The future of global warming means tropical cyclones would get stronger as the oceans heat up, with faster winds and heavier rainfall. But the overall number of hurricanes in many regions was likely to “either decrease or remain essentially unchanged.” In many parts of the world, the mix of increased heat and drought is expected to make food production more difficult. The IPCC concluded that global warming of 1°C or more could start hurting crop yields for wheat, corn, and rice by the 2030s, especially in the tropics.
After Sales relationship- Chat support offers huge benefits when it’s done well. Customers get answers immediately, rather than having to wait 24 hours or more. Companies have spent years trying to engage their customers on social media. Now, customers want to engage back. Once a customer has a great customer service experience via social media, she’ll start to expect it from all the companies with which she does business.
Reducing carbon footprint- We live in a time where everyone is held responsible for their contribution toward climate change. With constant reminders of our contribution to our carbon footprint, we hold the power to limit how much we contribute to waste in landfills. Some examples are recycling at home, work, reusing plastic, reducing meat consumption, and use of car transportation.
Energy in developing countries- It is estimated that nearly 1.3 billion people do not have access to electricity, around 3 billion people cook and heat their homes using open fires and simple stoves burning biomass (wood, animal dung and crop waste) and coal. Over 4 million people die prematurely every year as a result of illnesses attributable to household air pollution from cooking with solid fuels. Small scale generators could be enormously important in both developing and developed countries.